Introduction
Introduction
Introduction
Just as artists have their studios and writers their sanctuaries, we believe your body and mind deserve a dedicated space for innovation. That's why we create a range of nourishing food and snacks designed to fuel your creativity. Our products aren't just sustenance; they're a catalyst for brilliant ideas.
Just as artists have their studios and writers their sanctuaries, we believe your body and mind deserve a dedicated space for innovation. That's why we create a range of nourishing food and snacks designed to fuel your creativity. Our products aren't just sustenance; they're a catalyst for brilliant ideas.
Client
Personal Project
Client
Personal Project
Services
Brand Identity Design
Services
Brand Identity Design
Year
Sept 2024
Year
Sept 2024
Industry
Snacks (FMCG)
Industry
Snacks (FMCG)
Brief
Brief
Brief
Develop a brand identity for a line of eco-friendly, ready-to-eat meals. The brand should communicate sustainability, health, and innovation, appealing to the growing demand for green and ethical consumption. Highlight the use of sustainable packaging and the brand’s commitment to reducing food waste.
Develop a brand identity for a line of eco-friendly, ready-to-eat meals. The brand should communicate sustainability, health, and innovation, appealing to the growing demand for green and ethical consumption. Highlight the use of sustainable packaging and the brand’s commitment to reducing food waste.
Creativity
Creativity
Creativity
Playful
Playful
Playful
Dynamic
Dynamic
Dynamic
Guilt-Free
Guilt-Free
Guilt-Free
Energy
Energy
Energy
Insights &
Approach
Insights &
Approach
Insights &
Approach
The idea for Undo came from observing the everyday struggles of creative people like myself—long hours spent brainstorming, designing, and creating, often fueled by snacks that leave you feeling sluggish and guilty. I wanted to create a brand that felt like a friend to creatives, offering snacks that not only taste amazing but also provide the energy and focus needed to power through those late-night ideas. My approach was to design a brand identity that feels vibrant, approachable, and inspiring
— something that sparks creativity the moment you see it.
The idea for Undo came from observing the everyday struggles of creative people like myself—long hours spent brainstorming, designing, and creating, often fueled by snacks that leave you feeling sluggish and guilty. I wanted to create a brand that felt like a friend to creatives, offering snacks that not only taste amazing but also provide the energy and focus needed to power through those late-night ideas. My approach was to design a brand identity that feels vibrant, approachable, and inspiring — something that sparks creativity the moment you see it.
The idea for Undo came from observing the everyday struggles of creative people like myself—long hours spent brainstorming, designing, and creating, often fueled by snacks that leave you feeling sluggish and guilty. I wanted to create a brand that felt like a friend to creatives, offering snacks that not only taste amazing but also provide the energy and focus needed to power through those late-night ideas. My approach was to design a brand identity that feels vibrant, approachable, and inspiring — something that sparks creativity the moment you see it.
Conclusion
Conclusion
Conclusion
Through this project, I learned how design goes beyond visuals—it’s about creating a story and a connection. Crafting Undo taught me how branding can shape a personality that resonates with an audience, making a product feel like more than just a snack—it becomes a part of their creative journey.
Through this project, I learned how design goes beyond visuals—it’s about creating a story and a connection. Crafting Undo taught me how branding can shape a personality that resonates with an audience, making a product feel like more than just a snack—it becomes a part of their creative journey.
CHECK OUT SOME OTHER WORKS
CHECK OUT
SOME OTHER WORKS
